Cape Town’s International Convention Centre was the place to be this week, for anyone involved or interested in South Africa’s hospitality and catering industries. Run by Specialised Exhibitions, HOSTEX visited Cape Town for its eighth time since its establishment 24 years ago. The exhibition is held in Johannesburg every other year.
HOSTEX is the largest and longest-running exhibition of its kind in Africa and attracts high-level buyers and representatives from the catering, conference, restaurant and hotel industries. Anyone is welcome to view the latest showcase of market trends, products and services.
Visitors to 2010’s HOSTEX browsed a wide range of products and services, including bedding, furniture, kitchenware, beverages and foodstuff, among hordes of other interesting goods. Even colourful balloons and an on-site massage parlour had a place in the exhibition. Over 6 000 visitors, excluding students, flocked to HOSTEX Cape and were entertained by 220 different exhibitions. Endorsed by the South African Chefs Association, HOSTEX has been picking up in popularity over the years and visitors have come to expect to see certain products while also being introduced to new and exciting additions.
Visitors could leave the exhibition with satisfied tummies. Foods and drinks were available to sample and those who found themselves at the right place at the right time, could receive various giveaways. Over at the Global Pizza Challenge, audience members tasted the mouth-watering, original pizzas that were being created by some of South Africa’s top pizza chefs. 70 individual chefs applied with their recipes which were judged by internationally accredited judges. Applications were narrowed down to 30 contestants who were invited to take part in South Africa’s second Global Pizza Challenge, held at HOSTEX. The only rules given to chefs were that the pizzas had to be made from dough and have a tomato base, which meant there was a lot of room for creativity. One chef produced a chocolate soufflé pizza and another made his pizza out of smoked flour! The winner of the South African competition will be flown to Melbourne, Australia, where he or she will compete in the Global Finals.
A few metres away, more voices boomed on loudspeakers at the SA Chefs Pavilion, drawing visitors to this hub of activity with competitions such as the Student Skills Challenge, the McCain Tribute to Good Taste and a Restaurant Showcase Challenge, where audience members could get an inside look at what goes on inside the kitchen of some of Cape Town’s most popular restaurants.
Nearby, the HomeGrown SME Village showcased proudly South African goods and services. One such service was the Khayelitsha Cookie Company (KCC) which has been running for four years. While it is the end result that attracts customers to their business, the KCC does a lot more than just producing delicious treats. It’s the people behind the nutty fridge brownies and shortbread biscuits that make up the success of the company. The employees are all previously unemployed women from Khayelitsha who were hired by KCC without any skills. Focusing on employing single moms, the cookie company trains their employees and provides them with skills, creating a form of sustainable job creation. KCC is a non-government organisation currently not making any profit, so strong is their desire to give back to the community. Employees receive 30% shares in the company’s income, which will rise to 50% as soon as the company has paid off their funds, which comes close to R2 million. Employees are also given money for transport to and from the factory. Originally in Khayelitsha itself, the factory had to move to Maitland when they encountered problems receiving supplies. The Khayelitsha Cookie Company believes that their employees’ quality of life and self-esteem has improved since they have become a part of the company and thus they hope to expand to other parts of South Africa.
A large variety of products and services came together at HOSTEX this year and attracted visitors from diverse backgrounds, each with different interests. Members of the hospitality and catering industries who missed out this year, can become a part of this event next year in Johannesburg, or can wait for 2012, when HOSTEX will be back in Cape Town and filling out the International Convention Centre with curious, chattering crowds all over again.
